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By now many of you have bumper crops! With all the rain, you still need to cultivate your garden to enjoy the "fruit" of your efforts. There are many supporters of League who do not join. Some say they don't have the time for one reason or another (...and we've heard them all!). Yet, they still donate to the League.
Don't forget them!
Leagues should continue inviting your non member donors to as many events of yours as possible.... I'd suggest mailing them a copy of any publication you do, with a nice cover letter thanking them for their support and explaining the piece. If you have their email address, forward them a news-clipping about your League or anything similar that highlights the work you are doing... I'd try to let them get something from you at least 4 to 6 times a year, something that is not a solicitation, if you can. The idea is to stay in touch, give them options for getting involved/attending, give them multiple opportunities to hear news of your League, and multiple times to give to your League. For example, you could invite ALL your $100 donors to the banquet, not just those who live nearby..... If they can't attend, at least they know they have been invited... and that you are doing such a banquet.
I close with a list of various ways to cultivate a donor or prospect.. just a starting list to get you thinking..
31 Ways to Cultivate Your Donors
By Stephen Hitchcock
I hope some of these suggestions have encouraged you to grow your membership by cultivating your non-member donors!