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It is often said that one of League’s greatest assets is its reputation. One of the most critical ways that we build our reputation among members of the community is by being visible. That leads to two important questions:
It is understood that many League calendars include fewer public events during the summer months. Between changes in leadership, planning of board retreats, vacations and family commitments, Leagues tend to be less focused on their communities during the summer months. But, opportunities abound for making connections with our community. So, what are the smallest things that your League can change to make a bigger impact this summer?
Below you’ll find some open-ended questions -- along with some suggestions based on what local Leagues have successfully done in the past to increase visibility -- to help guide a discussion with your Board about how to build our reputation this summer.
One of the easiest ways to get in the public eye (and mind!), without lots of effort, is to put out a press release around an important day or event. Remember to tie in your message to important work your League members have done and continue to do and make a statement about why the League is an asset to the community. Of course, always include information about joining the League! Check out the Leaders’ Update throughout the summer for press templates from LWVUS that you can customize related to some of these important dates.
Which of the following dates could you focus on? What would that focus look like? Who can assist with this?
Engage New League Leaders!
Don’t forget that this is the time of year for leadership changes. The summer is a great time to engage and focus new officers and board members on membership and leadership development. Who else can assist with the planning and execution? What new ideas, talents and assets do they bring to the League? How can we engage them?
The Membership & Leadership Development (MLD) Program is successfully helping Leagues grow their membership and develop new leaders. The organization’s membership is growing! Visit the MLD section of www.lwv.org or contact your state League.
The MLD program is funded by the Fund for Local League growth (FLLG), which is supported by League donors. It is a designated fund with the sole purpose of supporting this program’s work for local and state Leagues to ensure the organization’s success and sustainability.