The following information is useful when working with your printer or graphic designer. Leagues have the option of using colors other than the official logo when creating publications in the following situations.
When printing in full or 4-color, use PMS 294 blue for the square and PMS 200 Red for the slash. PMS or Pantone® Matching System, is a color reproduction system used by designers and printers.
If printing on a dark background that provides little or no contrast, use the reverse color variation for the box. In these situations, the swoosh is always 25% of the background color.
When printing in 1-color or 2-color use the single color version of the logo. There are no restrictions on the specific colors to be used. However, the following rules apply:
When the League logo is placed on a background color that is either white or a light color, the box is a 100 % darker version of the background. The swoosh is 25 percent of box color. LWV is the same color as the background.
The logo may be used in reverse on a solid, colored background. In such cases, the box and the swoosh are both percentages of the background color. LWV is the same color as the solid background. The percentage of color for the box and swoosh are determined by the background.
For all the samples below, the base color is PMS 361 (Green).
If the background is 0-25% of the base color, the box would be 100% of the base color and the swoosh would be 50% of the base color.
If the background is 26% - 50% of the base color, the box would be 100% of the base color and the swoosh would be 25% of the base color.
If the background is greater than 50% of the base color, the box should be 0% of the base color and the swoosh should be 25% of the base color.