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#GivingTuesday is an annual campaign created to promote a national day of giving at the start of the holiday season. Taking place the Tuesday after Thanksgiving – and subsequently after Black Friday, Small Business Saturday and Cyber Monday – #GivingTuesday celebrates and encourages charitable activities to support nonprofit organizations like the League. This unofficial holiday is an initiative that began in 2012 to help change the conversation about holiday spending.
This year, the League will participate in the second annual #GivingTuesday campaign on December 3, 2013. In the same way that retail stores come together to offer deals on Black Friday and Cyber Monday, #GivingTuesday brings the nonprofit community together on a universal platform to raise awareness about the importance of supporting our valuable missions and work.
This is a really easy way for your League to build upon its year-end fundraising efforts. To help Leagues make the most of this great opportunity we have created a number of tools that can be used in these three simple steps:
Step 1: Send out an email (you can use the template below) the week before #GivingTuesday to announce your League’s participation and the ways that people can give to the League. Be sure to include a link to your Leagues online giving tool or a form that can be downloaded (like the sample form below) that people can mail in with their donation.
Step 2: Send out an email (you can reuse the template below) on #GivingTuesday reminding them of the day and what it means. Ask them again to consider giving to the League and resend the information on how they can give to your League.
Step 3: Be sure that you are leveraging all forms of media (social and traditional) in the week leading up to #GivingTuesday. Use the press template below and customize the sample social media posts to help get the word out in your community.