While League has always been more than a “women’s organization,” our founding and our history make it only natural that we should acknowledge and mark certain milestones for women. This document contains a list of suggested activities that Leagues could implement anytime, but might be planned around one of these milestones as the “hook” to spark wider interest.
- League Founder Carrie Chapman Catt’s Birthday (January 9)
- The League’s birthday (February 14)
- Women’s History Month (March)
- Anniversary of the Enactment of Title IX (June 23)
- Anniversary of the Seneca Falls Convention (July 19-20)
- Women's Equality Day/ Anniversary of the Passage of the 19th Amendment (August 26)
- Anniversary of Local Leagues Founding (Based on Your Local League)
These activities were selected because they provide opportunities to raise the League’s visibility among community members, draw attention to the League’s work, showcase the value of membership in the League, and ultimately generate new members. These activities, while different in content, share some common threads in how they should be implemented based on the principles of the “Membership Recruitment Initiative” (see below).
The goal of all outreach activities in the Membership Recruitment Initiative is to raise the League’s visibility, especially among the initiative’s target audience (recently retired women ages 50-65). Because these ideas were generated as part of that effort, they focus on this target audience, but all of the suggested activities will appeal to other audiences as well.
Common Components to Implementation
The Membership Recruitment Initiative has shown us that there are some key components that should be included in every activity to make it truly successful (i.e. one that engages the community and attracts new members). These include:
Using the Message - Communicating concisely and consistently is critical. Leagues should incorporate messages about the value of membership in the League when communicating with potential members. To appeal to the target demographic, Leagues are encouraged to underscore the following benefits of League membership –
1. League members make their communities healthy, vibrant and strong.
2. League offers leadership opportunities.
3. League is a way to have an impact outside the home after retirement.
Asking People to Join - Asking is crucial. Leagues that explicitly invite individuals to join the League see results. Every interaction with a potential member is an opportunity to extend an invitation to join the League. It is so simple that it is often overlooked. Don’t assume that it is implied; ask everywhere and every time.
Reaching Out to Allied Organizations - Forming partnerships with organizations in your community will elevate the League's visibility within the community and expose the League to pools of potential members. Ask an organization to partner with your League on one of the suggested activities below or on other events on your League’s calendar.
Developing Relationships with the Media – Reporters receive many phone calls, emails, and press releases daily. Building relationships with members of the media and regularly sharing information about the League’s work is very important. It will increase the likelihood of the League’s message getting “covered” by the media, which increases the League’s visibility and in turn brings in more members.
Sharing Personal Stories – There is no better way to explain the benefits of membership than to share stories from current LWV members. These stories should profile League members and demonstrate the value of belonging to League. Visit the LWV Storybank on www.lwv.org for stories from members across the country and ideas about how to use them.
A. Screen Iron-Jawed Angels
Leagues could host a viewing of the HBO film, Iron-Jawed Angels, which chronicles “the struggle of suffragists who fought for the passage of the 19th Amendment.” Leagues could partner with an allied organization in the community that will help to reach members of the League’s target audience. Available on DVD, the screening could be held in a living room or a local theater; the important element is to ensure the presence of potential new members.
Following the film, Leagues may host a discussion about the power of the women’s vote. The League president could facilitate the discussion in partnership with the allied organization’s president and/or spokesperson. Leagues should also be sure to incorporate messages about the value of League membership and issue an invitation to join the League.
When the film originally aired, LWVUS created some viewing materials including some pointers on hosting a viewing party and some sample discussion questions. While slightly dated, these materials may be useful in framing the event. You can link to these materials by scrolling to the bottom of this page and clicking on the movie watching materials or sample media advisory.
Please note that LWVUS does not have a supply of DVDs. A DVD of Iron-Jawed Angels can be purchased or rented by the local League. Leagues are allowed to screen the film without paying royalties as long as NO ADMISSION is charged.
B. Conduct Media Outreach
Any of the milestones (especially if the League is holding an event) are newsworthy. There are several ways that the media might be approached:
• The League president could approach the local paper about submitting an opinion piece.
• Leagues could reach out to the appropriate columnist at their local paper and/or host of a local radio program to pitch a piece that commemorates the day and acknowledges the many profound achievements of women in government over the past 90+ years.
• Leagues could “pitch” a feature story about an individual League member about how her League experience has helped to make the community healthy, vibrant and strong.
• League members could submit a letter to the editor calling attention to the milestone and relating it to the League’s work and a current community issue/topic.
• League could “localize” a sample press template from LWVUS. (LWVUS produces sample press templates/statements for Women’s Equality Day, the League’s birthday, and Women’s History Month.)
Regardless of which option is pursued, Leagues must be persistent! Build relationships with reporters and follow up consistently. When you finally do get an interview or issue a release, be sure to remember that in addition to the milestone being celebrated or promotion of the event that is being hosted to mark it, you want to include the messages (outlined above), stress the importance and value of the League’s work, and (whenever possible) remind people how they can join the League.
C. Partner with a Library
In partnership with the local library, develop an exhibit that documents the history of women’s role in government. The League could contact their local library and propose working together to develop an exhibit that demonstrates the profound achievements of women throughout the past 90+ years.
Leagues could draft a press release on the day of the exhibition opening and if resources allow, host a launch event at the library. Leagues could invite members of the local press, community leaders, elected officials and members/friends of the League.
In conjunction with this or as its own event, Leagues could sponsor a “democracy storytime” at their local library. Besides using the library’s own public relations network, Leagues could advertise the event to homeschool groups, Girl and Boy Scout troops, and other organizations. While the children are unlikely to join League, the parents, grandparents, and aunts who accompany them will. While the children are working on an activity, make a plug for the League’s upcoming events and why people would want to join the League.
D. Host a Women’s Leadership Luncheon – Longest League Member Keynote
Leagues may host a luncheon or other social event (e.g., dessert, tea) for community leaders, celebrating the role of women’s leadership in their community over the past 80+ years. The keynote speaker could be the woman who has been a League member for the longest period of time, who has a personal story to tell about membership in the League. This League member could prepare a speech, telling her story and the story/history of the League. Leagues could invite other outstanding women leaders in the community, members/friends of the League, as well as select members of the local press.
Leagues should distribute a press release to members of the local media and place follow-up calls to select reporters, inviting them to the event or soliciting an interview with the League member and/or League president for inclusion in a potential feature or news article. Leagues should leverage this event to offer information about the League, the value and benefits of a membership, as well as information about the issues the organization represents.
This type of event is also a good opportunity to encourage the League members in attendance to submit their own stories about what their involvement in League has meant to them. These “testimonials” are wonderful recruiting tools and can be used at future events or in other League communications.