Like Facebook, Twitter is a great way to engage with the public and our members. And, it is a good way to interact with the media, key opinion leaders and our organizational partners. Twitter differs from Facebook in some important ways, most notably, the length of posts and the continuous flow of information. It is important to understand how quickly Twitter moves. Unlike Facebook, tweets are not weighted based on interactions; they stream in real time, and can be pushed down a user’s feed quickly. Twitter’s hallmark is that posts are limited to 140 characters. It is remarkable how short that is and how much it can communicate.