| Gretchen Knell
The League of Women Voters’ logo, like our name, is our identity. It conveys the full collective power of the LWV mission to the public, our members and supporters. It is very important to maintain the integrity and consistency of our trademarked name and logo. Over the years we have seen attempts to capitalize on the League’s brand through deceptive alterations of our name and/or logo by other organizations. The name and logo have been legally trademarked by LWVUS and are owned by LWVUS on behalf of all the state and local groups who are part of our organization. Hence, LWVUS is responsible for protecting our brand and, in turn, those who are part of our family need to use it appropriately. We have established these guidelines in order to maintain the integrity of and reinforce our identity.